Getting Started & Getting Better
Launch Your Journey Toward Performance Excellence
Learn and Share
Attend our Educational Workshops, Seminars, Learning and Networking Events
Our Assessments
Understand and Prioritize Key Strengths and Optimize Your Organizational Potential

What We Do

The Wisconsin Center for Performance Excellence offers in-depth, low-cost assessments to organizations of all types and sizes. We're Wisconsin's partner to the national Baldrige Performance Excellence Program. Our feedback helps your organization to…
  • Exceed Customer Expectations
  • Align Organizational Priorities
  • Leverage Core Competencies
  • Engage a High-Performing Workforce
  • Improve Organizational Results
  • Connect, Network & Benchmark


Our Latest News

Take your Community to the Next Level

The Communities of Excellence National Learning Collaborative is a three-phase program that includes communities from across the country learning and sharing […]

Take a leadership LEAP

Looking to develop your leadership skills AND deepen your understanding of the Baldrige Framework? A few seats remain for the […]

Rumble Skills: Improving Leadership by Improving Communication

Looking to become a more effective leader? Direct communication skills are the foundation to strong leadership and effective teams. But with […]


The Wisconsin Center for Performance Excellence and our partners host free or low-cost workshops, webinars, best practice conferences, and training in performance improvement techniques. Join us.


Gain energy and ideas from leaders, professionals and excellence-minded organizations. Our partners are ready to engage with you to optimize your organization and its impact.


Self assessment is often a logical starting point. We offer a number of assessment options for your organization or community. In conjunction with the Alliance for Performance Excellence, we offer a high-level diagnostic tool that can help you gauge the impact of your improvement efforts.


Join the Wisconsin Forward Award Board of Examiners and empower yourself to use the Criteria for Performance Excellence wherever you work or serve.


The foundation of our program, the Wisconsin Forward Award, is the process we use to evaluate organizations against the Baldrige Criteria, provide feedback that can be used for continuous improvement, and celebrate organizational accomplishments.


Best practice sharing and benchmarking is a cornerstone of the Wisconsin Center for Performance Excellence. Our network spans the state, nation, and the world.



Our Mission

We promote continuous improvement, organizational learning, self assessment, and the use of a systems framework to help organizations achieve best practice results of greatest importance.

Our Vision

Our vision is to be the partner of choice for organizations and communities who seek to achieve performance excellence.

Why We Do It

We're a network of diverse organizations and individuals committed to improving quality of work and life. We encourage the exchange of capabilities, ideas, and learning to grow stronger as individuals and organizations


We strongly believe that the knowledge and insight we are receiving by going through the Wisconsin Forward Award process will strengthen our credit union and allow us to better serve our Members.
Royal Credit Union

Royal Credit Union

Eau Claire WI

The Baldrige framework is a proven means to better outcomes—and we all want that for our students. The Education Criteria focus our organization on the right things: the questions guide me as a leader and all of us in our organization to think more deeply about how we can make our organization operate best in order to be successful.
Pewaukee School District

Pewaukee School District

Award Recipient

The WI Forward Program provides invaluable feedback to the organization regarding our strengths and areas of opportunity in relation to our alignment with the Baldrige Criteria.
Kohls Department Store – Card Services

Kohls Department Store – Card Services

Menomonee Falls, WI

The Baldrige Criteria and WFA processes required staff get together and communicate beyond normal business duties to answer questions like why are we doing what we do, what does the customer want, how can we do things better and more efficiently, etc. These discussions improve our staff engagement and enhances internal communication, breaks down Silos ("A lot happens in the space between the Silos") and helps us achieve our overall GHC goal of delivering "Superb Care and Impeccable Service."

Group Health Cooperative

South Central Wisconsin, Madison WI

Stay Connected with Excellence Insider e-news

Sponsors & Supporters